Why This Kidswear Founder Threw Out Her Startup Playbook

Rockets of Awesome's Rachel Blumenthal was guided by her gut

With Gap, Old Navy, Zara and H&M as competitors, how does a kidswear brand stand out?

For Rockets of Awesome, it’s about design, packaging and gut instinct.

In this week’s episode of I’m With the Brand, we catch up with founder Rachel Blumenthal, who shares insight on why she threw out her startup playbook. Plus, she opens up about the hardest part of building this business, her third as a founder. WATCH:

Editor: Breana Mallamaci

@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.