Why This Broccoli Is Fed Up With Cannabis Censorship

Weedmaps, whose Super Bowl ad was rejected, uses 'Brock Ollie' to call out lingering stigmas

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On a typical day for a character named Brock Ollie, he eats breakfast, hails a ride, goes to work and chats with his colleagues.

So why does everyone keep bombarding him with clumsy references to getting high?

Because Brock Ollie, with his lanky body and flowery head, is the broccoli emoji come to life, but he’s not just the physical embodiment of a cruciferous superfood. He’s a visual stand-in for cannabis, often used as shorthand between friends or code between sellers and buyers.

But in 2022, when 37 states have now legalized cannabis for medical use or recreational sales, this kind of subterfuge shouldn’t be necessary anymore, according to Weedmaps.




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