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Cartier got some free advertising last year when Kylie Jenner couldn’t get her Cartier Love bracelet off her wrist. Photo Illustration: Dianna McDougall; Source: Getty Images

You probably remember the screaming headlines from last year: a distraught Kylie Jenner took to Snapchat to declare that, try as she might, she just couldn’t get her Cartier Love bracelet off her wrist.

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@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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