General

Are the Most Valuable Celebrity Brand Endorsements the Ones Brands Don't Actually Pay for?

Upstart firm Spotted quantifies the value of 'natural affinity'

Cartier got some free advertising last year when Kylie Jenner couldn’t get her Cartier Love bracelet off her wrist.Photo Illustration: Dianna McDougall; Source: Getty Images
By Robert Klara

November 3, 2017

You probably remember the screaming headlines from last year: a distraught Kylie Jenner took to Snapchat to declare that, try as she might, she just couldn’t get her Cartier Love bracelet off her wrist.

Robert Klara

Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.

Recommended articles
Microlearning
View All


Maximize the Value of First-Party Data for Today and Tomorrow


The Power of Advertising on the Second Screen


The Keys to Building Your Customer Identity Framework


Mastering the Art and Science of Subscriber Care

You Might Like


Who Are Connected Consumers and How Can You Engage and Delight Them?

By Andrew Cole


Your 5 Biggest Questions About the Future of CPG Marketing Answered

By MiQ


What the Pandemic Pet Boom Means for Marketers

By Hoang Nguyen, Business Data Journalist, YouGov


When Marketing Goes Haywire

By Smartsheet