Why the Latest Piece of Content Marketing From Enterprise Rent-a-Car Is a Movie About Hockey

The Road Through Warroad: Hockeytown USA airs on NBC Sports Network tonight

Warroad, Minn., (population: 1,778) has produced over 80 Division I hockey players, five NHL players and seven Olympians. Enterprise Rent-A-Car

If you happen to find yourself in Warroad, Minn., and need to rent a car from Enterprise, we have bad news: There’s no pick-up location anywhere near the place. That said, there’s a great deal of Enterprise Rent-a-Car in the heart and soul of the tiny Midwestern town, as NBC Sports Network viewers will find out this evening.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.