Why the Latest Piece of Content Marketing From Enterprise Rent-a-Car Is a Movie About Hockey

The Road Through Warroad: Hockeytown USA airs on NBC Sports Network tonight

If you happen to find yourself in Warroad, Minn., and need to rent a car from Enterprise, we have bad news: There’s no pick-up location anywhere near the place. That said, there’s a great deal of Enterprise Rent-a-Car in the heart and soul of the tiny Midwestern town, as NBC Sports Network viewers will find out this evening.