Why The Kills Remastered 2 of Their Songs Specifically for Dive Bar Jukeboxes

The indie rock band collaborated with Seagram's 7 Crown

The Kill toasting towards audience with Seagram's 7 Crown
Alison Mosshart and Jamie Hince, who make up the indie rock duo The Kills, collaborated with Seagram's 7 Crown to help highlight the importance of dive bars. Seagram's

When indie rock duo The Kills were getting their start, dive bars were often where they got their inspiration—and their earliest audiences.

@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.