Why the Kentucky Derby Is a Winning Play for Brands Hoping to Reach a Wide Range of Fans

The annual race has a demographically diverse audience

Hundreds of brands are working with the Derby this year. Churchill Downs Racetrack

On Saturday, May 6, thousands of people at Churchill Downs and millions at home will don seersucker suits or wide-brimmed hats and sip mint juleps while watching what’s been called “the most exciting two minutes in sports,” the Kentucky Derby.

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.