Why The Incredibles Needed an ADT Home Security System

A new Pixar-animated ad is the brand's first movie tie-in

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Even superheroes need a good home security system, says a fun new ad from ADT and Disney, themed around the upcoming premiere of The Incredibles 2.

In the 30-second spot, animated by Pixar, the film’s titular super-family gets a tour of their new alarm system from superhero costume designer Edna Mode.

There are, for example, water level sensors—to safeguard against “surprise attacks” if a villain is hiding, for some reason, in a full bathtub, wielding a rubber ducking, waiting to pounce.

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