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Today, the American Cancer Society is dropping a new campaign that’s all about generating awareness around the lower survival rates in the African American community.
The campaign is launched in partnership with an ACS ambassador, Simone I. Smith, a jewelry designer and cancer survivor (as well as the wife of rapper LL Cool J, who is also part of the campaign). And as April is National Minority Health Month, Sharon Byers, chief development, marketing and communications officer for the American Cancer Society, felt it was the perfect time to drop this campaign—which is directed towards an African American audience.
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