How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.
As a generational expert with over 25 years in the field, Alexis Abramson has heard about all there is to hear from brands trying to appeal to various age groups. From baby boomers to Generations X, Y and Z—pick your group, and she’s researched them, written about them and (probably) lectured brands on how to attract them, too.
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