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Denim jeans for women made their commercial debut in 1934, and ever since then, one rule has held true: Most women do not like shopping for them.
A 2010 Mintel survey conducted in the U.K. revealed that 64 percent of women felt it was “difficult to find jeans that fit them properly,” a rate over double that of men. And 2016 survey from thread-maker Invista found that only about half of women said shopping for jeans was easy.
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