Why This Swedish Backpack Company Is Partnering With NYC's Storied Explorers Club

Teddy Roosevelt's old haunt welcomes Fjällräven

Sixty years ago in the town of Örnsköldsvik, Sweden, a teenage boy named Åke Nordin was planning an ambitious hike—but he had a problem. Backpacks at the time were ill designed, bulky and unsuited to the long-distance trek up the Västerbotten mountains. The lad's solution was to make his own backpack with his mother's sewing machine. By the time Nordin reached his 20s, his designs had blossomed into a full-fledged outfitting company called Fjällräven (pronounced "Fall-Raven"), Swedish for "arctic fox."