Why Super Bowl Sunday Isn’t the Most Important Day for Marketers Anymore

Opinion: Because it’s more than a one-day opportunity now

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Fun fact: More Super Bowls have been won by quarterbacks wearing the No. 12 jersey than any other number. And I, too, have an affinity for the number 12. It represents how many consecutive years my organization has executed strategic Super Bowl focused campaigns for clients (so far), including playing a hand in developing over ten 30-second spots, countless social, digital and onsite game executions and two official halftime show sponsorships.

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