Why Stacking Cheerios on Babies Was the Perfect Meme for the Brand to Jump On

The #CheerioChallenge had viral power, and an ideal message

It was a silly viral meme on Father’s Day last year. But for Life of Dad, the website that started it, and for Cheerios, whose product was central to it, it turned into a user-generated branding campaign with phenomenal scale.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@nudd Tim Nudd is a former creative editor of Adweek.