Why So Sad, Mad Men?

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Someone halfway clever has probably already written the following end-of-the-year column: Donald Draper’s Review of the Year in Advertising for 1963 and Preview of 1964. Probably it will have “Draper” employing the favored trick of the pretend provocateurs: he declares the “death” of something (radio perhaps?), possibly as the title of the piece. He will call out the nice work for IBM and Westinghouse by Paul Rand, and probably sniff at Doyle Dane Bernbach. He will go on to acknowledge the rapid, no, unprecedented rate of change in the trade.

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