Why So Many Big Brands Will Be MIA on Super Bowl Sunday

2021 is a good year for advertisers to skip, but this won’t become tradition

Photo Illustration: Trent Joaquin

When Super Bowl 55 kicks off Sunday, some familiar faces will be absent—and not just from the stands at Tampa’s Raymond James Stadium.

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@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.