Brand Marketing

Why This Shopping Mall Toy Retailer Is Now Selling Teddy Bears at Sea

Build-A-Bear sees bright horizon on Carnival cruises

By Robert Klara

December 15, 2016

Several years ago, British hospitality company Travelodge conducted a survey of 6,000 adults and uncovered a startling fact: 25 percent of businessmen on the road, once they're safely removed from the gaze of their wives or significant others, admit to sleeping with …

Robert Klara

Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.

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