B-to-C

Why Sheba Is Regrowing Its Own Coral Reef

The pet food brand has committed to growing 185,000 square meters of coral reef internationally by 2029

Image of coral reef grown to spell out the word
The reef will also be able to be viewed through Google Maps, Google Earth and underwater with Google Street View.Sheba
By Stephen Lepitak

May 6, 2021

To help prevent the extinction of coral reef, cat food brand Sheba has committed marketing investment through its latest initiative to restore thousands of square meters by 2029.

Stephen Lepitak

Stephen is Adweek's Europe Bureau Chief, based in Glasgow.

Recommended articles
You Might Like

How Curated Marketplaces Put Supply Control Into the Hands of Advertisers

By Ben Kneen, Senior Director, Product Management

A Playbook for Thriving in the Post-Cookie World

By TransUnion

Top 5 Takeaways From Google Marketing Livestream 2021

By Jerry Dischler

7 Reasons Marketers Should Be Optimistic as Post-Pandemic Recovery Begins

By Matthew Tilley, Senior Director of Content Marketing, Valassis, a Vericast Business

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}