Why Shake Shack Is at Its First ANA Masters of Marketing Conference This Year

Marketing chief Edwin Bragg on the brand's success

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With 100 franchises around the world and counting, Shake Shack has become a global burger sensation. Adweek caught up with Shake Shack's vp of marketing, Edwin Bragg, at the ANA Masters of Marketing Conference in Orlando, Fla., to chat about the brand's first appearance at the conference, how consumers' tastes in fast food are changing and Shake Shack's plans for expansion.

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