Why Sears Could Never Last, and What Other Brands Can Learn From the Iconic Retailer’s Demise

Analysts weigh in as the company files for bankruptcy

Sears is nearing bankruptcy. Getty Images

Sears CEO Eddie Lampert has been fighting to keep the brand alive since he stepped into the role in 2013, but things aren’t looking good for the 125-year-old retailer. Last week, news broke that Sears is days away from filing for bankruptcy.

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@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.