Why Sears Could Never Last, and What Other Brands Can Learn From the Iconic Retailer's Demise

Analysts weigh in as the company files for bankruptcy

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Sears CEO Eddie Lampert has been fighting to keep the brand alive since he stepped into the role in 2013, but things aren’t looking good for the 125-year-old retailer. Last week, news broke that Sears is days away from filing for bankruptcy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in