Why Search Advertising Is About to Get Flashier

NEW YORK This summer, Google users saw something unusual: a search on Jason Bourne returned more than the familiar list of links to Web pages. In the coveted ad space at the top of the results page, there was a photo of Matt Damon with an invitation to watch the YouTube trailer for The Bourne Ultimatum directly on the page.

The placement, which Google labeled a special co-promotion with Universal Pictures, is one of several signs it and other search engines will soon provide advertising options that marry the laser-like targeting of search ads with richer formats favored by brands.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in