Why Saatchi & Saatchi Took the Horror Route for Olay's First Super Bowl Spot

The team behind the spooky ad discusses inspiration

Olay’s first Super Bowl ad ever—#KillerSkin, a horror-themed spot by Saatchi & Saatchi starring Sarah Michelle Gellar of I Know What You Did Last Summer and Scream 2 fame—was undoubtedly a unique approach. No other brand ran a true horror spot; few have in years past. And that was exactly what Olay was going for: something fun and unexpected.

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