Why Rob Gronkowski Is Taking 2,500 Fans on a Ridiculously Lavish Pleasure Cruise

NFL star's sea voyage is just the latest extension of his brand

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NFL star tight end Rob Gronkowski obviously knows how to play football. He's three years into a six-year contract worth $54 million with the New England Patriots. But the 26-year-old Gronkowski (or, as fans know him, just Gronk) is even better at playing the endorsement game.

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