Brand Marketing

Why Presidential Candidates Are Loading Up on Ads About Equal Pay and Abortion

It's the year of the woman

By Janet Stilson

April 24, 2016

When Donald Trump and Fox News' Megyn Kelly butted heads at the first GOP debate last August, it was the prelude to what would become a dominant topic in this election cycle, and in campaign advertising: women.

Janet Stilson

Janet Stilson is a freelance writer for Adweek.

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