Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
To mark Earth Hour on March 27, Pizza Hut asked people to turn off their WiFi for an hour, offering a free pizza to those who did.
Developed by M&C Saatchi’s United Arab Emirates office, the digital initiative by the global pizza brand aimed to encourage customers in the UAE and Oman to disconnect their mobile phones for an hour rather than switch off their lights.
Since it’s kind of hard to eat pizza in the dark, this year we wanted to encourage people to support a great cause in a different, but just as impactful, way.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in