Why Pepsi Put Cardi B, Steve Carell and Lil Jon in a Super Bowl Ad Together

PepsiCo's CMOs spoke with Adweek about the inspiration behind its spots

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Atlanta may be Coca-Cola territory, but that’s not stopping PepsiCo from making a Super Bowl splash.

The food and beverage giant is running three different ads in the Big Game: one for Doritos; one for its new sparkling water brand, Bubly; and one for its namesake soda. All three ads are packed with familiar faces. The Backstreet Boys and Chance the Rapper are appearing in the Doritos spot, Michael Bublé in Bubly’s, and Cardi B, Lil Jon and Steve Carell in the Pepsi ad.

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