Why OOH Is Essential for Ad Strategies in 2021 as Brands Recover From the Pandemic

Intersection CMO Esther Raphael on the versatility and opportunity of out-of-home advertising

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Intersection’s Esther Raphael describes the role of OOH advertising in reaching city dwellers throughout and after the pandemic. Below, she exemplifies the initiatives that met consumers every step of the way.