Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
In OneRepublic's new video for its latest single, "Wherever I Go," which debuts during tonight's episode of The Voice on NBC, the band's front man, Ryan Tedder, can be seen in a fake vintage ad for Budweiser.
Two 30-second spots will give viewers a first look at OneRepublic's new video. The fabricated Budweiser poster is a cheeky product placement strategy and part of the band's new partnership with the beer behemoth.
"Music and advertising have always gone hand in hand, but oftentimes they're not collaborative," Tedder told Adweek.
Using a faux vintage Budweiser ad in the video—which stars Kenneth Choi (Sons of Anarchy, American Crime Story)—was Tedder's idea, and the brand was immediately on board.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in