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CANNES, FRANCE When Nike global director of digital media Stefan Olander looks at the Web, he doesn’t see an ad medium, though Nike runs its share of banner ads. Instead, he sees a chance to build Nike’s brand by providing valuable services.
Olander spoke to a packed house at the International Advertising Festival here, outlining three projects Nike is undertaking to build its brand by providing customers with tools and services that help bring the company’s longtime tagline, “Just do it,” to life.
“We’ve
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