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As the 2016 presidential election cycle comes around, ad dollars will soon be flying, with spending on TV ads predicted to reach more than $4 billion.
But National CineMedia is walking away from that, designating its 1,600 theaters "politics-free zones." Cliff Marks, NCM's president of sales and marketing, told Adweek it's not an easy decision to forgo all that potential revenue but that the company wants to keep its theaters free from the "sea of negative ads" viewers will likely be inundated with over the next year.