Why a Military Contractor Needs to Advertise to the Average Consumer

Putting a value on a patriotic image

One day in 1937, engineer Hall L. Hibbard brushed the eraser dust off plans for the most innovative military aircraft in the world, the P-38. Test pilots marveled at the range, stability and handling of the plane, which “would fly like hell, fight like a wasp upstairs and land like a butterfly,” said one.

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