Why Marriott Continues to Bet Big on These Incredible Pop-Up Hotel Rooms at Coachella

Yurts make their way to the festival this year

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Marriott International had an idea for Coachella in 2017 that no hotel brand had ever attempted before. The brand provided festival attendees and Marriott Rewards members with a chance to stay in one of eight safari-inspired tents. Each tent was created to look and feel like rooms from some of the company’s portfolio of lifestyle brands, including Moxy Hotels and Aloft Hotels.

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