Why Marriott Continues to Bet Big on These Incredible Pop-Up Hotel Rooms at Coachella

Yurts make their way to the festival this year

Marriott International had an idea for Coachella in 2017 that no hotel brand had ever attempted before. The brand provided festival attendees and Marriott Rewards members with a chance to stay in one of eight safari-inspired tents. Each tent was created to look and feel like rooms from some of the company’s portfolio of lifestyle brands, including Moxy Hotels and Aloft Hotels.