Why the Success of Marketing 3.0 Will Be Driven by Design

Customer-focused capabilities will help brands stand out

The digital revolution has exploded over the last 20 years, and it’s created an incredibly interesting irony: The impact technology has on how products are planned, produced and promoted seems to be growing smaller, not bigger.

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This story first appeared in the March 20, 2017, issue of Adweek magazine. Click here to subscribe.

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