Why the Success of Marketing 3.0 Will Be Driven by Design

Customer-focused capabilities will help brands stand out

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The digital revolution has exploded over the last 20 years, and it’s created an incredibly interesting irony: The impact technology has on how products are planned, produced and promoted seems to be growing smaller, not bigger.

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Erik KiaerIllustration by Alex Fine

That may sound crazy, but stay with me here. For most of history, innovation has been limited by what is possible from a very practical perspective: Simply, what do we know how to do? That is, until now.

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This story first appeared in the March 20, 2017, issue of Adweek magazine. Click here to subscribe.