Why Marketers Need to Invest in Authentic Long-Form Storytelling

Feature-length documentaries can make a big impact

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Corporate responsibility is an essential part of good business. Today, all types of brands are looking for new ways to promote their socially-conscious beliefs and practices.

Two commendable examples from earlier this year come to mind. In January, when an executive order suddenly clamped down our borders, Lyft

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