Why Marketers Need to Care About USPS Promotions

Because direct mail is still effective

Recent action by the Postal Regulatory Commission (PRC) should whet the appetite of marketers that are looking for proven return on marketing investment for their 2020 omnichannel campaigns. The PRC has approved mailing promotions and incentives that encourage marketers to integrate direct mail with mobile technology. The first of six promotions will go into effect Feb.1, 2020, and marketers would be wise to take advantage of them.