Why Marketers Don’t Need to Worry About Contributing to Gen Z’s Alleged Tech Addiction

Their habits aren’t showing any lasting unhealthy side effects

While Gen Z definitely loves its devices, parents report they aren't seeing any unsettling trends with the teens. Getty Images

At a time when so much attention is being given to the negative side of teens’ relationships with technology (i.e., tech addiction, isolation from the outside world, moody and impetuous behaviors), our 2018 Gen Z Passion Point™ Study paints a very different picture.

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@FamilyRoomllc George Carey is CEO and founder of The Family Room, a strategic research and brand innovation consultancy.