Why Many Creatives Don't Want to Work on Female-Focused Campaigns

And how NYC's new Joan agency plans to change that

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

CANNES, France—Creative agency Joan launched in New York this year with a very specific goal: providing clients with a more flexible approach to marketing by surrounding principals Jaime Robinson and Lisa Clunie with a rotating cast of creative and production staffers so they can nimbly serve each client in an increasingly project-based marketplace. General Mills is the shop's first account.

Joan is also relatively unique as an agency led by two women, and its mission statement notes that its name was "inspired by all of the Joans throughout history who have brought big changes to the world."



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in