Why Many Creatives Don't Want to Work on Female-Focused Campaigns

And how NYC's new Joan agency plans to change that

CANNES, France—Creative agency Joan launched in New York this year with a very specific goal: providing clients with a more flexible approach to marketing by surrounding principals Jaime Robinson and Lisa Clunie with a rotating cast of creative and production staffers so they can nimbly serve each client in an increasingly project-based marketplace. General Mills is the shop's first account.