Why Lufthansa Decided to Give Its Planes a New Paint Job

Darkening the blue, nixing the yellow and other digital-age tweaks

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Earlier this week, executives at German national carrier Lufthansa took the wraps off what it calls a “modernized brand image”—two planes sporting a new look (one that will gradually be extended to all 330 jets in its fleet) that replaces the livery that’s been flying around since 1989.

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