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Back in the good old days, when kids across America dug into sugar-laden breakfast cereals with nary a concerned glance from Mom, fans of Lucky Charms could be divided into two camps. There were those who simply gorged themselves on all that varicolored, crazy-shaped kibble. And then there were the young ones with the strength to defer their reward. These kids would save the marshmallows for the end and then eat them all at once.
For the record, the company refers to those squishy, floating treats as “marbits” (a portmanteau of marshmallow and bits) and, for their devotees, there is good news.