How London's Iconic Transport System Is Going Global

Working with IMG, the organization aims to grow revenue through partnerships

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

There is perhaps only one transit agency on the planet capable of franchising its own brand, and Transport for London (TfL)—which runs the British capital’s network of buses, trains, bikes and the Underground—plans to do so globally.

The death of Queen Elizabeth II and accession of King Charles III has kept the spotlight on Britain, making this as good a time as any for TfL to go global.

With its fleet of red double-decker buses, colorful tube map and iconic train stations, TfL has become synonymous with the city it serves.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in