Why Le Creuset Is Still the Hottest Pot in America’s Kitchens

Colorful cast-iron cookware that Julia Child made essential

Family members often find themselves pining for heirlooms—rings, watches, quilts and so on. But who'd elbow a sibling out of the way to get a cast-iron cooking pot? Well, if it's a Le Creuset pot, you'd be surprised. Just ask Will Copenhaver. "We see cases where Le Creuset is written into people's wills," said Copenhaver, who serves as the French cookware company's director of marketing communications. "I was just talking to someone who'd gone through a divorce, and on top of the list of things he got to keep was the Le Creuset cookware."  

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.