Why Krispy Kreme Isn’t Worried About the Haters

It's doubling down on a controversial free donut offer

It’s National Donut Day, which means free donut offers abound from the usual suspects, including Dunkin’, Krispy Kreme and Tim Hortons. (This year, even frozen pizza brand DiGiorno is getting in on the action with what it calls a “DiGiornut.”)

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