How Kool-Aid, a 90-Year-Old Summertime Icon, Has Stayed So Popular for So Long

Fruity, fun and affordable since the Great Depression

When Corey Stutte was campaigning to be the mayor of Hastings, Neb., he knew he’d have to march in parades and give out free stuff like candy. But last year, as the election neared, Stutte decided that a twist on this political routine was in order: Instead of handing out candy, he ordered his campaign workers to distribute packets of Kool-Aid instead.

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This story first appeared in the July 24, 2017, issue of Adweek magazine. Click here to subscribe.