Why Jolly Rancher and Anomaly Are Telling Frustrated Millennials to 'Keep on Sucking!'

The Hershey hard candy finds an ownable silver lining

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Some things in life unquestionably suck. Middle seats. Traffic jams. Rain delays. And young people, due to their limited means, are forced to put with even more things that suck. Student loans. Roommates. Shaky job prospects.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in