Why Johnsonville Is in 'Happyville' with New Effort

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Johnsonville Sausage is breaking a new campaign today that aims to connect consumers with the brand and shows how it can be part of everyday life. Called “__ville” (wordplay on Johnsonville), the multimillion-dollar effort, via Cramer-Krasselt, Milwaukee, features occasions when consumers are able to enjoy the sausage brand, such as “Summerville,” “Vacationville” and “Togetherville,” among others.

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