The Big Game

Why It’s So Very Peculiar That Bloomberg and Trump Are Running Super Bowl Ads

By all accounts, they'll be the first in-game ads from politicians

Michael Bloomberg facing off with Donald Trump with dollar signs between them
Politicians have not traditionally taken out Super Bowl ads, which are defined as spots that run nationally between kickoff and when the clock runs out. Getty Images

By Sara Jerde

January 30, 2020

These are odd times we’re living in. Two billionaire presidential candidates (including the current president) are dropping lots of cash on Super Bowl ads. This is not your father’s election cycle.

Sara Jerde
@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
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