Why Is American Giant, Home of the $112 Luxury Hoodie, Now Making Sweatshirts From Fabric Scraps?

The Vault Collection was born out of the supply challenges of the pandemic

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Next to the oil industry, the apparel business—with its water use, fabric dyeing and high waste rate—is the most polluting business in existence, sending a quarter of the planet’s carbon emissions into the air. Increased consumer concern over this issue has led not only to the rise of ethical clothing brands such as Threads 4 Thought and Alternative Apparel, but compelled established labels to account for themselves. Levi’s, for example, now makes 69% of its bottoms with a technique that reduces water use.

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