Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
Next to the oil industry, the apparel business—with its water use, fabric dyeing and high waste rate—is the most polluting business in existence, sending a quarter of the planet’s carbon emissions into the air. Increased consumer concern over this issue has led not only to the rise of ethical clothing brands such as Threads 4 Thought and Alternative Apparel, but compelled established labels to account for themselves. Levi’s, for example, now makes 69% of its bottoms with a technique that reduces water use.