Why Intelligent Disruption in Advertising Will Be the Most Important Trend of 2018

Consider 5 action items to transform your business

Intelligent disruption will change the way the ad industry functions. Getty Images

As we begin another year, is there a phrase or thought that the advertising industry can focus its attention on as we enter 2018? I submit to you two words: intelligent and disruption.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Dan Hodges is CEO and founder of CIM Tours.