Why America Still Gets Fired Up Over Fiestaware

The colorful plate that shattered tradition

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On a January day in 1936, The Homer Laughlin Co. set up its booth at a trade show in Pittsburgh, poised to introduce a new line of dinnerware. Laughlin had already been a successful pottery company for 65 years, but the firm was going out on a limb this time out.

In sharp contrast to the stuffiness of bone china patterns, Laughlin’s new line burst forth in brilliant glazes of yellow, green, red and cobalt.

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