Why Gorton’s Fish Sticks Make America So Nostalgic

Postwar convenience food and school-lunch staple still has millions hooked

Aug. 25, 1961, was a big day in Gloucester, Mass. In a long clapboard building on Rogers Street, just above the Inner Harbor, some 250 attendees gathered to glad-hand and listen to speeches by various VIPs, including the esteemed professor and researcher Samuel Goldblith. Up from Washington was Sen. Benjamin Smith II (D-Mass.)—keeping JFK’s seat warm while he was in the White House—who hailed the “foresight and vision” of his hosts.

Click for more from this issue

This story first appeared in the April 29, 2019, issue of Adweek magazine. Click here to subscribe.